Double Page Spread- Detailed Analysis

Double Page 1- DJ Magazine

Audience:

Young Adults- EDM fans who are particularly into festival culture, large socials and are fans of the DJteisto.

Purpose:
To inform on Teisto's life and advertise the Las Vegas event.

Analysis

Content:
Discussing how tiesto got to where he is music-wise (the styles of music), and how this is going to develop in the near future. It also discusses the Hakkasan night club, describing it as a 'jam-packed party', with a 'lush interrior', having a 'peacefully splashing waterfall' and 'private bottle service'. All of which are positive notes which would be considered persuasive factors.

Written Form:
 Formal language 'dedicated Tiesto fans know his roots are planted far outside the realm of EDM' yet discusses a more informal topic (Raves, late-night clubbing, sexual attraction 'bikini babes') , this show's it's aimed at an audience who take EDM seriously.

Lexis:
Quotations=trust, direct language=personal-talking to them,'we're smacked with bass so hard'= personification- emphasises the strength of the sound, this allows a reader to have sense of what it feels like to be there.

Visual Elements

Title:
The title is placed just above the middle of the left page. It firstly states 'VIVA LAS VEGAS:' before 'TIESTO HITS HAKKASAN'. The placement of a well known phrase first, creates a sense of reliability. The use of a celebreties name only grabs the reader's attention, as well as the alliteration on 'HITS HAKKASAN'. Both lines consist of three words, this is long enough to make sense, yet short enough to keep the reader focused. It also evens out the overall look as the worlds almost mirror each other when they overlap. The black and white colours create contrast, allowing the title to be read clearly. The font is thin, overlapping bold. Both in captials and in a plain san-serif. The font is kept simple due to the use of a busy image behind.

Layout:
Around two fifths of the first page is taken up by an image. Beneath it is first a title, and then a bold intro paragraph which extends along the page. Under that is a structured article- fragmented through columns and starting with a large capita 'L'. This creates a well-organised layout which is easy for the eye. This traditional layout follows to the next page, where the small written text is bordered by many medium-sized pictures; one image is split in between both pages, as it's placed in the bottom centre. This however, allows fluidity- the same theme continues on the other side.

Size:
The main image and title is the most important, which is why they're bigger. They both are the first thing the reviewer sees when turning to this page, so it's use to give an overview of the whole article- hinting at what's to come.

Columns:
The gutter is extremely narrow- this allows more information  to be more tightly packed together.

Images:
The main image is of Tiesto on the stage, DJing , one image is of balllons in the air and bright lights. they're all taken from the festival- hands in the hair, mostly male. One image however, focuses on a happy female.  This is too appeal to a wider audience. One image is also edited to green-scale, this gives the page a more varied look. 

Quotes:
From a less-known DJ who works and travels with Tiesto. This may be due to the magazine not being able to afford to interview stars as famous as Tiesto, so to get a primary overview of his life they interviewed someone with easier accessability.

Colour scheme: 
The main colours used gravitate towards secondary colours: purple, green and red. This is due to the aim at an older audience-adults. The main colour is, however, purple. This conveys the night-life style of the article-type feature.

Text:
The main text is relatively small to fit a large ammount of text in a small space- if it took up too many pages it would overwhelm the reader. The text is placed with the photos, rather than against it. This balances out the overall look allowing it to be easy for the eye. The font is plain sans serif to add to the overall simplistic look of the doube page spread.

Page number:
To create a symertical feel, the page numbers are placed on the outer ends of both pages. These are in bold, with the magazine's website placed next to them on he inner side. This link results in the viewer sub-consiously being lead to digital form of such a media, which may be convinient to them, therefore they're more likely to become a fan. The page number allows easy navigation throughout the magazine. It's fairly small so it doesn't distract from the main focus, yet is there when needed.

Double Page 2- Mixmag

Audience:

Fans of the genre EDM, specifically fans of the artist ‘Hannah Wants’. Aimed equally at both male and females. Young adults. People who have an interest in Ibizan music and culture.

Purpose:

To inform on Hannah’s life and to persuade people to have a greater interest in her, therefore become her fan.

Analysis

Content:

The article is solely based on the young artist ‘Hannah Wants’. It talks about her journey into the industry- from being a premiere league football player to a full time DJ. The subject of both DJs and football are stereo-typically a masculine topic, attracting the male audience, however she’s female, therefore females can relate. This follows the typical EDM culture of being all-inclusive and up-to-date with the developing world, where woman can take on men’s roles. The article also discusses her travels to Ibiza and her success as ‘junior’ in the industry.

Written Form:

The article is relatively formal as it is written in the third –person ‘For the girl born…’, ‘Hannah has always…’. The article consists mainly of long, descriptive sentences. The words however, aren’t those of a sophistically-high standard- Simple lexis is used so it is easy for a young person to follow.

Lexis:

Several facts are used ‘In 2012 she won(…)’ ‘It wasn’t until she was 16’ ‘he Beatport Top 100’ ‘play in front of 200’, these all contribute to creating a reliable article a reader can trust. They use many questions for a small interview, this results in it feeling more personal. ‘Talk the talk’ vs ‘Walk the walk’. The repetition and rhyme here foregrounds her prosperity.  

Visual Elements

Title:

Surprisingly there is no title on this page. This may be due to the use of the giant picture being so significant it says it all. Instead, the traditional article form has been adapted- The starting letter ‘B’ from ‘Beneath’ is enlarged massively in a curvy, electrical and modern-style font. It’s the only coloured text on the page- gold.

Layout:

There is lots of blank space on the top of the page- directing the viewer’s eye downwards. The main article is in a traditional columned format. There is also an interview which takes u minimal space and is only separated by two thin lines. The second page of the space is taken up entirely of a photograph, with text overlapping it in the bottom centre.

Size:

The photo is extremely important due to the lack of a title. Therefore it takes up a whole page. Another picture is included in the article, which is extremely minisual; it’s clearly less important.

Columns:

There is an extremely narrow gutter in between the columns, yet a larger gutter when separating the main body of one article to an interview. Columns are used to reflect a simplistic, classic style, as the photograph is black and white.

Images:

The main image is of the main subject of the article- Hannah Wants. She’s facing and looking directly into the camera, resulting in an almost symmetrical look. Her hair is messy, she has a fair bit of makeup on and she’s wearing plain clothes. Again, this fits with the overall simplistic design of the spread, as well as presenting the model as confident. Relating to ow the article describes her ‘She had an ability’.

Main Image details:

The model’s name, although written plenty in the article, is included in small writing on the top right-hand corner of the page. This only adds emphasis to the focus on the artist.

Quotes:

Several quotes are woven in to the text. These aren’t in an interview format, but simply help tell her story and make it feel like it’s coming directly from her. E.g. “My mum was the one who taught me not to settle”.

Colour scheme:

Black, white and gold. This represents class and maturity- contradictory to the typical EDM style.

Text:

Sans Serif font- this goes against the classy look, sticking the the magazine’s overall modern theme. The writing is small and dense, similar to the previous magazine.

Date + Page Number:

The date is in the bottom left corner, next to the page number. This is so you can navigate your way through the magazine and insure you have the latest issue. The number is bold and the date is in capitals, this is to spate it from the main article as they’re both the same size.

Conclusion:

I’ve found that a double-page spread is much more complex than the previous contents page and front cover. This is due to them being many pages within the magazine, so they’re all extremely different layout to create diversity within. I’ve also gained many design and content ideas for the future production of my double-page spread.