
Above, are words presented from all the magazie names in the UK.
The largest words are the most frequent word that occur within the magazine industry.
To compose the piece above, I used the site 'Wordle' and simply typed in the name of every British Music Magazine. I'd repeat the name several time, depending on how successful the magazine was.
Through the creation of this Worldle I've come across some surprising findings- all of which can be largely beneficial towards this project.
The fact that 'Mojo' and 'Magazine' are the two largest words, connotes that Mojo is an extremely popular magazine today. It also reflects the frequency of the use of the word 'Magazine', clearly showing that many magazine's include this word as part of their masthead. In contrast, words such as 'Zero' are barely visible within this Wordle; such a magazine is seen as unpopular and not doing so well- they go unnoticed among us.
The words 'Rock', 'Classic', 'Blues' 'Record' and 'Jazz' being the second-largest, highlights the decline of the magazine industry. This is due to these words belonging to the semantic field of 'Old Music'. To summerise this, the magazines aimed at a more mature audience are more successful due to them being the last demographic to have grown up whilst the industry was mainstream (they're more used to, therefor would rather read from paper than a mobile/computer screen).
Also, instead of focusing on the words presented, I can gain a different understanding by finding the words that aren't there. For example, words such as 'Dance' and 'Electric' aren't shown. This potrays a gap in the music industry which could be used as marketing opportunity.
Some insightful analysis here. Is the magazine industry still declining despite having also become digital?
ReplyDelete